Istanbul
Headquarters & Türkiye, Europe & Caucasus Operations
Where True Blue Tour began and where our core destination operation is based.
Specialist travel since 2001
Local Destination Teams
Expert-Led Journeys
Small groups & tailor-made journeys
Travel designed with depth, managed with care.
For more than 25 years, we have built our work around a clear idea: travel is better when it is designed with depth, managed closely on the ground, and guided by people who know the destination well.
Our journeys are created for travelers who want more than a standard itinerary. We focus on thoughtful pacing, expert local guidance, trusted relationships, and small groups that allow a more personal way to travel.
Whether joining a scheduled departure or planning a private journey, our guests travel with the confidence of a team behind every detail.
Our Story
From Türkiye to a wider world of travel.
True Blue Tour was established in Istanbul in 2001 with a simple belief: travel is best delivered by people who understand a destination from the ground up.
What began as a Türkiye specialist has grown into a multi-destination travel company operating across some of the world’s most culturally layered regions. Our journeys now extend through Türkiye, Morocco, Greece, Egypt, Georgia and Armenia — each shaped with local knowledge, expert guidance and careful attention to how each day unfolds.
We remain, at heart, an operator. That means we care about the visible parts of a journey — the guides, hotels, routes and experiences — but also the invisible details: timing, transfers, pacing, local relationships and support when plans need adjusting.
For us, good travel is never only about reaching the right places. It is about designing the right rhythm, choosing the right people and making sure every journey works beautifully in real life.
Many travel companies begin with sales. True Blue Tour grew from the operational side of travel — from the routes, guides, hotels, drivers, timing and local relationships that make a journey work in real life.
Many travel companies begin with sales. True Blue Tour grew from the operational side of travel — from the routes, guides, hotels, drivers, timing and local relationships that make a journey work in real life.
Our Foundation
Built from the operational side of travel.
LOCAL ROOTS. INTERNATIONAL REACH.
Local accountability with regional reach and international communication
We combine local accountability with regional reach and international communication – supporting guests, travel advisors and partners before, during and after each journey.
Marrakech
Morocco & North Africa Operations
Our local base for Morocco and North Africa programs, supplier coordination and on-the-ground support.
Melbourne
International Sales & Communication
Our Australia base for supporting long-haul markets, partnerships and travel advisor relationships.
Across Continents
Representatives & Trusted Partners
A wider network of local experts, guides and partners across the destinations we operate.
What We Do
Small Group Journeys
Scheduled departures with expert guides, carefully paced routes and a personal group atmosphere.
View Small Group Tours →
Tailor-Made & Private Journeys
Tailor-made private tours shaped around your dates, pace, interests and preferred hotel style.
Plan a Private Journey →
Travel Advisors & Partners
Destination support for advisors, agencies and group organizers with local expertise and reliable operation.
Advisor & Partner Support →
25+
Years Operating
6
Specialist Destinations
700+
Five-Star Reviews
10,000+
Guests Travelled
How We Operate
Designed With Care. Managed With Precision.
Designed by Our Team
Every journey is shaped by our destination team — from the route and pacing to the hotels, guides, meals and local experiences that define the rhythm of each day. We design with purpose, so the journey feels smooth, meaningful and never simply like a list of stops.
Managed on the Ground
We stay close to the operation before and during your journey, working through True Blue-managed local teams, guides, drivers, hotels and representatives across our specialist destinations. That means clearer communication, better coordination and support when the details matter most.
Small Group & Private Travel
Join a scheduled small group journey or travel privately with a route shaped around your dates, pace, interests and preferred hotel style. Our small group tours are designed to feel personal and carefully paced, while our private journeys offer flexibility without losing the structure and care of expert planning.
Expert Local Guidance
We work with guides chosen for their knowledge, professionalism, warmth and ability to bring each place into context. The right guide does more than explain monuments. They connect history, culture, food, architecture and local life into a journey that feels richer and more human.
OUR PEOPLE
The People Who Shape the Journey
A journey is never delivered by a website, a brochure or an itinerary alone. It is delivered by people — the destination specialists who design the route, the operations team who manages the details, the guides who bring each place into context, and the drivers, hosts and local teams who care for guests along the way.
We choose the people behind each journey carefully. Knowledge matters, but so do warmth, judgment, reliability and the ability to make travelers feel well looked after.
This is why our journeys feel personal. They are not only planned by True Blue. They are carried by people who understand the places, the standards and the responsibility behind every guest experience.
Serkan E.
Managing Partner
Anastasia A.
Travel Specialist, Tailor-Made & Private
Expert in curating journeys in Türkiye, Morocco, Georgia and Armenia.
H
Hafia Zaghloul
Product & Contracting Manager, North Africa
Ali Fuat S.
Travel Specialist & Sustainability Coordinator
Expert in curating journeys in Türkiye, Greece, Morocco and Egypt.
Yorkie G.
Travel Specialist
Expert in curating journeys in Türkiye and Morocco..
E
Eyup K.
Travel Specialist, Tailor-Made & Private
Expert travel specialist with over 30 years of experience.
Y
Yılmaz O.
Travel Specialist, MICE
Z
Zakarya A.
Operations Manager - North Africa
Merve A.
Operations Manager - Turkey, Europe & Caucaus
Jennifer C.
Travel Specialist
Expert in curating journeys in Morocco and Egypt.
Our Standard
A good journey should feel effortless.
A good journey should feel effortless to the traveler. But that ease comes from planning, experience, and close attention to the details most guests never see.
- The right guide.
- The right pace.
- The right hotel.
- The right route.
- The right local relationships.
- The right support when plans need adjusting.
“Our goal is not simply to take you to a destination. It is to help you experience it with depth, comfort, and confidence.”
True Blue Tour
Specialist travel since 2001
Start Planning
Start With a Destination. We’ll Shape the Journey.
Explore our small group tours or speak with our team about a private journey designed around your dates, pace, interests and travel style.